About Mish Outfit
About
A fashion magazine labeled Mish Outfit as the ‘Coco Chanel’ of Pakistan – indeed the innovation and transformation triggered by Mish Outfit’s entry into the fashion industry justifies the comparison. With a design philosophy rooted in constant change, improvement and originality, the designer has already become a force to be reckoned with. One of the brightest fashion stars in the industry, she remains committed to bringing the very best to her customers without fail. She says, “I have been given tremendous love by everyone but my vision goes far beyond that. I regard myself as an entrepreneur as someone whose artistic ability can be portrayed in everything that I do. Fashion is a medium that can speak volumes, bridge the gap between cultures, allows human expression like nothing else can. I am lucky enough to be in love with my work, and I intend to use that privilege to the fullest”. The designer admits that among all of her muses, her family remains the most important.
When Mish Outfit graduated from the prestigious Pakistan Institute of Fashion Design (PIFD) in 1998, she had a clear idea of what she wanted from her brand. She wanted to challenge the status quo and bring energy and vitality to the almost non-existent designer retail market. And that is exactly what she did.
Mish Outfit started in 1999 with one retail outlet and a small stitching unit where Mish Outfit’s sole focus was to provide ready to wear fashion that reflected an elegant fusion of east and west. Today Mish Outfit is Pakistan’s most diverse designer fashion brand with prêt a porter, couture, formal wear, lawn, embroidered fabrics, linen and cottons all within one affordable label while boasting an extensive retail network with 25 outlets comprising both standalone outlets and mall outlets in 12 different cities ,
A fashion magazine labeled Mish Outfit as the ‘Coco Chanel’ of Pakistan – indeed the innovation and transformation triggered by Mish Outfit’s entry into the fashion industry justifies the comparison. With a design philosophy rooted in constant change, improvement and originality, the designer has already become a force to be reckoned with. One of the brightest fashion stars in the industry, she remains committed to bringing the very best to her customers without fail. She says, “I have been given tremendous love by everyone but my vision goes far beyond that. I regard myself as an entrepreneur as someone whose artistic ability can be portrayed in everything that I do. Fashion is a medium that can speak volumes, bridge the gap between cultures, allows human expression like nothing else can. I am lucky enough to be in love with my work, and I intend to use that privilege to the fullest”. The designer admits that among all of her muses, her family remains the most important.
When Mish Outfit graduated from the prestigious Pakistan Institute of Fashion Design (PIFD) in 1998, she had a clear idea of what she wanted from her brand. She wanted to challenge the status quo and bring energy and vitality to the almost non-existent designer retail market. And that is exactly what she did.
Mish Outfit started in 1999 with one retail outlet and a small stitching unit where Mish Outfit’s sole focus was to provide ready to wear fashion that reflected an elegant fusion of east and west. Today Mish Outfit is Pakistan’s most diverse designer fashion brand with prêt a porter, couture, formal wear, lawn, embroidered fabrics, linen and cottons all within one affordable label while boasting an extensive retail network with 25 outlets comprising both standalone outlets and mall outlets in 12 different cities ,
What They Say About Us
